WALT: Understand The Greek Terms for Persuasive Writing.
Logos, along with Ethos and Pathos, is one of the three "Modes Of Persuasion" in Rhetoric (The art of effective speaking or writing.)
- Pathos appeals to the emotions of the audience and draws out the feelings that reside inside.
It is a communication technique used most often in rhetoric. Pathos is an argument that appeals to a reader's emotions. Many speechwriters use Pathos rather than facts or logic to appeal to the emotions of an audience.
- Ethos is a Greek word meaning "Character" that is used to describe the characteristic spirit of a culture, era, community, nation, or ideology. Ethos or the ethical appeal means to convince an audience of the author's credibility or character. Ethos is in contrast to Pathos (appealing to emotions) and logos (Appealing to logic or reason).
- Logos is an argument that appeals to an audience's sense of logic or reason, in other words, Logos rests in the actual written content of an argument.
