Week 9 Term 1 Blogpost

 We were told to swap logo designs with a classmate to redraw it and change how we'd prefer it to be. I swapped logo's with Ivan and his brand was based on high-quality rich people only clothes brand. His logo was called 'Lumière' and explained that it meant shining/bright star. He initially drew it as LU both words interlacing each other in a Yves saint Laurent type of way as he wanted to indicate the LU in Lumière. So replacing the U with a star it represented what the meaning of Lumière means. it captures the expensive theme of his clothing brand making it more chic and grand

Aaron Draplin Notes 2.2

 

One of the most recurring theme in Draplin's video is his respect and adoration for the designers of the past. he collects books on logo designs from the past because he likes the design of the logos, and corporate identity from the 70s. 

another thing to take note is to sketch. draplin is a big fan of using pencil and paper. he states that he prefers to start sketching on paper because your hand is 'free-er' than it would be in illustrator. it lets you quickly write down ideas while you sketch things out, plus take notes. he says you can be messy that way since some people feel like they have to be super clean with their initial designs, it can restrict their creativity. 

according to draplin near the end he talks about having a dark base available just so that he can place the logo on said base and see how it does. everything looks perfect on a sterile, white background, but pait it with a color, and things could go haywire. logos could be seen everywhere, from T-shirts to billboards to Instagram avatars, some think about all of them and don't let the white space blind you.

create a symbol palette for everything. think about all of the logos you have designed, then imagine where those logos are going to go. create a stock template where you can drop in the logo. 

Color Palettes Blogpost 2

Analogous

Like complementary colours, analogous colours are also a set of colours that work well together. But rather than being opposite of each other, they sit side-by-side in sets of three. Analogous colours work so well together due to their representation of colour palettes that regularly occur in nature.

Monochromatic

A monochromatic colour scheme is a colour palette in which a single colour tint is used as the basis for all shades and hues found within the image. The shade of colour is varied by changes made to the saturation and/ or brightness of the base colour. White and black are always present as the two extremes on either end of the spectrum for whichever colour is chosen for the monochromatic colour scheme.

Triad

A triadic colour combination consists of three colours evenly spaced on the colour wheel. It consists of a special variant of the split-complementary color scheme, with an equal distance between all colours.

Complementary

Complementary colours are pairs of colours that contrast with each other more than any other colour, and when placed side-by-side make each other look brighter.

Shades

shade is a hue or mixture of pure colours to which only black is added. it contains no white or grey. shade darkens the colour, but the hue remains the same. 

Custom 

These are my custom colour palette which consists of soft, pastel colours. these are the colours my colour scheme is based around.

Redemption scene

 In the Mad Max Fury Road scene George Miller uses the aspect of close-up shot efficiently to convey the expressions worn by the characters.

As furiosa drives the war rig, the film technique used to capture her expressions was a close-up shot. She keeps her gaze forward, not to focus on the road as her eyes seem dazed and lost in thought as she says “I was taken as a child”  before moving her gaze out the window.  As she keeps her gaze out the window Mad Max questions her motive, Furiosa replies “Redemption” in a calm tone whilst maintaining the dazed look. It is clear that as she narrates her part of the story, Furiosa only thought about herself when attempting to escape but now it's different as she now isn't escaping herself but alongside the wives of immortan Joe when Max asks “what about them?” directing towards immortan Joe's wives and nux. She replies “hope” yet the technique establishing shot is used to capture the setting of the moment, as furiosa drives the war rig while reminiscing the camera angle captures just how barren and empty the world they live in now, driving through empty yards of nothingness. The dialogue shared between them and Furiosa’s moment of vulnerability explains just how close they have become during the times they’ve been together. From when Max was hostile and plagued with nightmares to sleeping vulnerably in the war rig as furiosa drives. Even when he jolts awake from a nightmare Furiosa gently coaxes him saying “it’s ok. Get some rest.” in a motherly soft tone. This shows that even though furiosa was demoted to a soldier, unlike the rest of immortan joe’s war boys who seem to only care about Valhalla and worshipping cars and immortan joe. Furiosa is the only living person with the semblance of humanity. This can also be connected to Nux, who at the beginning used max as a blood bag and partaking in taking down the war rig, obsessed with witnessing valhalla change after witnessing the humility immortan Joe's wives showed him. 

3.1

My theme revolves around cityscape/urban style. Referring to the works of traditional artist Joseph Muller-Brockmann. 

 

As you can see the first thing you notice about the design is circles. The circles start from the left side and radiate circles onto circles before being dissected into geometric shapes as the design focuses on precision. The geometric rhythms of the concentric arc relate directly to the mathematical systems and structures present in Beethoven's music. Every element has a reason for its size, placement, and position with the dramatic changes in the proportion of the concentric arcs echoing the drama of Beethoven’s music. The monotonous colours cancel the emotions out of the poster focusing on strict, rigid design with a sense of order as if it's mimicking music notes on white paper as Beethoven is a famous music piece. It's minimalistic yet it has a lot of hidden details within the use of symmetric shapes composed together to make a bigger picture.

This has inspired me to do cityscape because it also has a sense of modernist design. the intricate cut shapes and positioning has inspired me to do the same wth my theme.

Subject Matter and Kaupapa

 

Mood Board / Brainstorming

 

For my Mood Board, I have chosen cityscapes/urban as my theme for this year. The artist models I have taken interest in are Josef Muller-Brockmann, David Carson and Stewart Geddes. The reason why I have chosen them is that their aesthetics and unique designs have piqued my interest. 

As my corporate/ logo idea, I have thought of doing a perfume industry type of design. the reason why is that I think perfumes nowadays are getting unique designs and innovative creations of scent. putting the artist models I have into consideration I think the modernized, unique styles suit the perfumes because of the different possibilities of designs.