Week 7 Term 1

 Initial Brief:

Moodboard Revision:

This is a re-creation of my mood board in google drawings. With my additional artist models Josef muller and David Carson, I liked the pastel aesthetic. I also liked the vintage posters with the same colour scheme of soft, pastel colours. in comparison to my previous mood board, it retained the same colour scheme but it really had no theme going on and just picked pictures that related to my colour scheme. 

Old Ver

- Logo Generation

My logo designs are based on a treble cliff and ampersand. I took the & and decided to focus on that because I thought it represented both YL. A parallel line goes through the treble cliff and the ampersand has flicks and curves, by putting the two together I have produced possible outcomes for my logo design. some of my designs have abstract and vertical lines going through.

Blogpost 3

 

Mood Board.

the posters I chose based on each artist follow the same colour scheme I have chosen. Light colours of pinks. Most of the posters contain typography and abstract designs.

Week 6 Term 1

 -Rewrite your company name 20 times:

We were tasked with having to rewrite our logo company name in different fonts 20 times to explore and experiment with varying typography fonts. This logo name was given to me by Mrs Clemence so I stuck with it. I thought of differentiating the possible outcomes of the name Yuli to YL for short with Yves Laurent's style in mind. The fonts are primarily cursive because that was what came to mind when thinking of YuLi as a cosmetic brand. 

- Take Notes on Aaron Draplin's Logo Design Challenge Video

I have already done this in the 2.2 post. 

- Use the first letter of your company and redraw it seven times in your field notes book

This is to demonstrate the difference of each following: 

• Symmetry

• Asymmetry

• Parallel lines

• Shadow

• Serif flicks

• Mirror image

Week 10 Term 1 Blogpost

 in my concept sketches, it turns out that I tend to focus on the symbol & in almost all of them. I like how elegant it looks in different fonts and ideas from the web. I will be focusing on pastel colours for my posters and logo designs as they capture the beauty and feminine aesthetics of a cosmetic brand. it relates to my artist model David Carson whose works are typography, using letters to create a visually appealing poster. As I am using the symbol & as my main subject. Josef-muller Brockman because he uses minimal colours and geometric shapes to make his posters appealing and minimal. 

Week 9 Term 1 Blogpost

 We were told to swap logo designs with a classmate to redraw it and change how we'd prefer it to be. I swapped logo's with Ivan and his brand was based on high-quality rich people only clothes brand. His logo was called 'Lumière' and explained that it meant shining/bright star. He initially drew it as LU both words interlacing each other in a Yves saint Laurent type of way as he wanted to indicate the LU in Lumière. So replacing the U with a star it represented what the meaning of Lumière means. it captures the expensive theme of his clothing brand making it more chic and grand

Aaron Draplin Notes 2.2

 

One of the most recurring theme in Draplin's video is his respect and adoration for the designers of the past. he collects books on logo designs from the past because he likes the design of the logos, and corporate identity from the 70s. 

another thing to take note is to sketch. draplin is a big fan of using pencil and paper. he states that he prefers to start sketching on paper because your hand is 'free-er' than it would be in illustrator. it lets you quickly write down ideas while you sketch things out, plus take notes. he says you can be messy that way since some people feel like they have to be super clean with their initial designs, it can restrict their creativity. 

according to draplin near the end he talks about having a dark base available just so that he can place the logo on said base and see how it does. everything looks perfect on a sterile, white background, but pait it with a color, and things could go haywire. logos could be seen everywhere, from T-shirts to billboards to Instagram avatars, some think about all of them and don't let the white space blind you.

create a symbol palette for everything. think about all of the logos you have designed, then imagine where those logos are going to go. create a stock template where you can drop in the logo. 

Color Palettes Blogpost 2

Analogous

Like complementary colours, analogous colours are also a set of colours that work well together. But rather than being opposite of each other, they sit side-by-side in sets of three. Analogous colours work so well together due to their representation of colour palettes that regularly occur in nature.

Monochromatic

A monochromatic colour scheme is a colour palette in which a single colour tint is used as the basis for all shades and hues found within the image. The shade of colour is varied by changes made to the saturation and/ or brightness of the base colour. White and black are always present as the two extremes on either end of the spectrum for whichever colour is chosen for the monochromatic colour scheme.

Triad

A triadic colour combination consists of three colours evenly spaced on the colour wheel. It consists of a special variant of the split-complementary color scheme, with an equal distance between all colours.

Complementary

Complementary colours are pairs of colours that contrast with each other more than any other colour, and when placed side-by-side make each other look brighter.

Shades

shade is a hue or mixture of pure colours to which only black is added. it contains no white or grey. shade darkens the colour, but the hue remains the same. 

Custom 

These are my custom colour palette which consists of soft, pastel colours. these are the colours my colour scheme is based around.